Blog

Best practices and updates on video and monetization

By: Nick Grudin, VP of Media Partnerships & Maria Angelidou-Smith, Product Management Director We have previously shared that Facebook is prioritizing content that encourages meaningful interactions between people and videos that people seek out and return to regularly. Today we are sharing early best practices on how creators and publishers can align to these priorities […]

CASE STUDY – How Condé Nast Built Communities Using Facebook Groups Across Eight Publications

By Simone Oliver, News Partnerships After Condé Nast Traveler (CNT) published a March 2017 editorial package called Women Who Travel, the publication realized they had an untapped community of readers eager to engage more deeply with this subject. In response, they launched Women Who Travel, a Facebook Group run by CNT for female travel lovers […]

Introducing Google Go; A lighter, faster way to search.

More and more Africans are coming online every year, using mobile phones as their primary and sometimes only internet device. Online isn’t somewhere people ‘go’ anymore, it’s where they live – connecting with the people, places and things that matter to them. But weak data connectivity, high data costs and low RAM or storage space […]

CROSS CHANNEL MEASUREMENT

Cross Channel Measurement Facebook Business 7 March 2018 Our Cross Channel Measurement event brought together an number of experts from media, academia and measurement companies to provide a platform for contributors to share their research with agency planners and strategists. Vicky Fox, Head of Media Planning, OMD UK, states that cross channel planning has never […]